This made me chuckle. Here’s one of the “little guys” poking fun of the bigger breweries and their bullshit gimmicks. Take that “cold activated cans”!!!!!
For real though, I actually get slightly pissed off when I see shit like “Vortex bottles”, “write-on labels” and “cold activated cans”. It’s almost like brands need to constantly temporarily fool you with gimmicks to distract you from their actual product. It is what it is I guess.
I put together a feature for Defgrip where I asked 10 photographers, “What is your camera setup of choice and why?”. There is a good mix of people and some great responses. This is part 1, more to come soon.